How AI cuts your Meta Ads cost-per-order

"Use AI for ads" usually means *generate more creative*. The real savings come from three places.

1. Faster creative iteration

The bottleneck isn't ideas — it's producing variants. AI ships 10 angles in the time a team ships one, so you find the winner sooner and stop paying to learn.

2. Ruthless, early cuts

Most budget is wasted on ads that were never going to work. our·growth watches cost-per-order per ad and flags losers within hours, not weeks.

3. Honest attribution

If Meta over-reports conversions, you over-fund Meta. We de-duplicate against real Shopify orders, so you scale what actually sells.

``` ROAS (platform) → flattering, double-counted Cost per order → what you actually paid to acquire a sale ```

> Optimise for cost per order, not platform ROAS. It's the number that survives contact with your bank account.