From first sale to scale: a 90-day growth plan

Scaling isn't a single big move — it's compounding the basics. Here's a 90-day shape.

Days 0–30: Foundation

• Connect Shopify, Meta, and WhatsApp.
• Turn on abandoned-cart recovery and COD confirmation.
• Launch 2–3 small Meta campaigns; let attribution gather data.

Days 31–60: Optimise

• Cut losing ads on cost per order; double down on winners.
• Add review-request and replenishment flows.
• Start a weekly blog/social cadence for organic reach.

Days 61–90: Scale

• Raise budgets on proven campaigns; expand audiences.
• Add team roles so approvals don't bottleneck you.
• Review blended ROAS and cash pacing weekly.

> The goal of the first 90 days isn't a viral month — it's a repeatable system where AI runs the routine and you make the calls that matter.