Approving and editing AI-generated content
our·growth drafts copy, creative, and replies — but you stay in control. Every AI output goes through an approval step.
The review loop
1. AI generates a draft (ad copy, a caption, a reply, a blog). 2. It appears in the relevant screen marked as AI-generated (signal-cyan). 3. You can:
- Edit inline,
- Refine — tell the AI what to change ("make it shorter", "more formal"),
- Regenerate for a fresh take, or
- Approve to publish/queue it.
Approval modes
- Manual — every item waits for you. Best while you're learning the voice.
- Auto — low-risk items (e.g. routine FAQ replies) publish automatically; high-risk items still wait.
> You can set the mode per surface — auto-publish social captions while keeping ad spend and customer replies on manual.
Everything is logged, so you always have an audit trail of what the AI produced and what you approved.